Den 26. februar dykker vi ned i sammenhængen imellem design thinking og startup succes. Det bliver en vanvittig interessant eftermiddag, hvor vi igen får besøg af Søren Ingomar Petersen, som præsenterer sin research om Design-driven Startup succes. Vi får også besøg af ph.d.-studerende Jacob Bejbro Andersen fra DTU, som underviser i iværksætteri og selv har en række superinteressante virksomheder bag sig. Jacob giver et indblik i DTU’s metoder og mindset, samt nogle eksempler på ægte startupsucces.
Arrangementet finder sted hos Rocket Labs, Hejrevej 30,3, 2400 CPH NV. Arrangementet er gratis og vil foregå på engelsk.
Join in for an exciting dive into performance of design driven startups. Is early stage Design Thinking worth the effort? Design researcher Søren Ingomar Petersen Ph.D will presents his latest research on the subject, and give insights into how startups can best leverage their design capabilities. After that, Jacob Bejbro Andersen, Ph.D. student at DTU and seasoned entrepreneur, will also be stopping by to talk about his Entrepreneurship course, and present a few of the startup outcomes.
The event will be held at Rocket Labs, Hejrevej 30,3, 2400 CPH NV, it’s for free and will be conducted in english.
Søren Ingomar writes about his talk:
The Creative Economy increasingly provides the main engine of progress in the developed world. For example, eleven percent of the GNP in Denmark is now attributed to The Creative Economy and the government is investing heavily in infrastructures supporting design driven startups. New evidence-based methods, processes and tools are facilitating a better fit between founders’ capabilities and market opportunities. How can startups best build and leverage their own design capabilities?
This presentation shares the latest research findings from Silicon Valley and San Gabriel Valley in Design Driven Startups. The research has established the hunting ground, as well as, the sweet spot for various types of entrepreneurial endeavors, ranging from incremental change to breakthrough market and technology innovations. Based on the collected data, a linear regression model has been devised that together with a market-technology-execution principle, predicts a startup’s success at the end of the seed capital phase.
Methods are founded on Design Science Research and Design Quantification, using experiments and empirical data. This was done in collaboration with Stanford Venture Design Studio, Art Center College of Design - The Design Accelerator, Innovate Pasadena, Pasadena Angels, Copenhagen Business School and The Technical University of Denmark. For more information on our team’s work, please contact email@example.com or check out our articles on the Creative Economy in The Huffington Post: http://www.huffingtonpost.com/soren-petersen/
Få højt specialiseret viden og rabat på arrangementer, som medlem af IDAs 40 fagtekniske netværk.