25-02-2018 04:54:37

Engineering Strategic Differentiation: The Haldor Topsøe Case

Arrangør: IDA Lederforum Hovedstaden

Industry-leading companies focus on differentiating themselves in surprisingly simple ways. In the first part of the seminar we will give you the background, and help you translate insights from the positioning strategies of major tech companies into practical tools. In the second part, we will use a Danish example, and share the process of how Haldor Topsoe is building strategic differentiation to bridge a generation shift.

Agenda
17:15 - 17:30 Registration & Networking
17:30 - 17:40 Welcome by Kristine Ahrensback, Senior Vice President Corporate Communications & Marketing
17:40 - 18:40 Engineerings strategic differentiation
18:40 - 18:50 Break
18:50 - 19:45 The case of Haldor Topsoe: implementing a positioning strategy
19:45 - 20:00 Q&A
 
Speakers:
The seminar speakers are co-founders and partners at Quadric, a strategic positioning, brand and marketing consultancy that helps international companies increase differentiation and drive growth. 
 
Michael Sherain has extensive experience managing international positioning strategy projects in a wide range of industries. He is also an external lecturer in Master and PhD programs at DTU and has been a guest lecturer at Stockholm School of Economics. 
 
Mark Ronan has over 20 years of experience as a management consultant. He has led or played a significant role in more than 60 major projects, making him more than familiar with the strategies, processes and technologies used in a wide range of industries.  They have both been part of drafting and implementing Topsoe’s new Global Brand strategy, launched in October 2014.
 

Read more about Quadric here: www.quadric.net

Follow Quadric on linkedIn http://www.linkedin.com/company/quadric

 

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