20-11-2018 17:00:57

The Liner Shipping GameTM - Optimization of a complex logistic task!

Extreme competition in the container shipping industry has lead to a ground-breaking game - The Liner Shipping GameTM which offers an unique opportunity to simulate and experience, in a relatively short time, how a modern complex container shipping works.
Arrangør: IDA Operations Management
Medarrangør: IDA Maritim
FAKTA: The Liner Shipping Game

AAU har i samarbejde med Ange Optimization, med støtte fra Den Danske Maritime Fond og i samarbejde med Mærsk Line lavet et simuleringsspil med Lego-skibe og containere, der bygger på særligt udviklede styringsredskaber, der optimerer udbyttet af rederiets kapacitet. Spillet er nu overgået til virksomheden LinerGame, der varetager videreudviklingen og den kommercielle del.
LineGame sælger fysiske spilsæt og spilsessioner i samarbejde med Ange Optimization, der har også har udviklet supplerende IT- og matematikværktøjer, der kan implementeres ude hos kunderne.
Et spilsæt har fire skibe, 54 containere, fire havne og to produkttyper, som de skal skabe overskud af ved at servicere to kundetyper.
12 deltagere simulerer i seks timer en forenklet udgave at et containershippingfirma, hvor de skiftes til at varetage kommercielle beslutninger og eksekvere operationelle processer i et moderne linierederi. Spillet er designet som en trip-trap-stol, og sværhedsgraden kan vokse sammen med deltagernes viden og erfaring.
De forskellige funktioner og processer griber naturligvis ind i hinanden, og deltagerne skal tage kvalitative beslutninger baseret kvantitative data – analyseret med særlige matematiske værktøjer, som folkene bag Ange Optimization har udviklet.
 
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The Setup
The Liner Shipping GameTM offers a team of people
 
(minimum 12) the unique opportunity to simulate and experience, in a relatively short time, how a modern complex container shipping line runs its business using vessels and containers made out of LEGO bricks combined with a paper based flow of documentation in a small scale setup.
 
During the game, the team will take responsibility for core commercial and operational tasks of a container shipping line, including vital terminal tasks, and through teamwork they can maximize carrier profitability.
 
 
The Value
 
The educational game provides participants with a realistic insight into the complex commercial and operational fundamentals of Liner Shipping. An educational session provides the following value:
 
  • Hand-on experience with customer service, booking uptake, vessel stowage, port operations and their interplay
  • An understanding of the value of cross functional collaboration, process standards and data discipline
  • An understanding of the importance of a network based and data driven approach to decision making for improving carrier profitability
  • Insight in to the role modern OR based IT systems can provide
  • Instruction / training provided by industry experts
  • Building team spirit
 
The game can add value to both new and experienced employees. A range of standard simulation-based training sessions are offered as per below table.
 
Bespoke company courses, training and game sessions can also be offered. For further information about the game and related training sessions, please contact us

Agenda:

13.00 Velkomst og spil introduktion
 
14.00-15:30 Afvikling af Spil
 
15:30-15:50 Pause
 
15:50-17:00 Videre afvikling af spil
 
17:00-18:00 Team Resultatmåling og gennemgang af læringspunkter
 
Facilitator:
 
The process will be facilitated by Niels Gorm Malý Rytter, Associate Professor, Operations and Service Management at Aalborg University. Niels has been part of creating the game and therefore has high insight in all aspects of the game.
 
Niels is one of the Nordic region’s top researchers in the area of process excellence. He comes from a unique position of being able to draw on his industry background as a former Process Excellence Implementation Manager for Maersk Line.

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